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Graphic Design

0 In Graphic Design

The Evolution of a Logo

A logo is the personal stamp of a business. As a graphic designer, it is my goal to make my client’s logo look unique to their brand. I want their logo to be one that provokes their target audience to be drawn to action. I believe that over the last 5 years we have dawned on a new day in the world of graphic design. There are many sites out there that offer a wide selection of fantastic generic art available…

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0 In Blog/ Graphic Design

Nailing Brand Recognition

Horizon Organic Dairy product line up in 2004. My first project after graduating The Art Institute of Colorado in 2003.

After I graduated from The Art Institute of Colorado in 2003, I was fortunate to get hired at the place of my internship. Hello Horizon Organic! I was SO excited to get my career started and work on a team with two other professional designers. It was here, under the art direction of David Morton, that I learned the process of creating national brand recognition. Repetition. Repetition. Repetition. Effective frequency is the number of times a person must be exposed to an advertising message before a…

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0 In Graphic Design

The Vector Button Complex

A friend of mine was starting a business a few years ago and had hand drawn a logo he wanted me to “vectorize” quick. Given our candid relationship, I responded with, “It’s not like I just have a big button on my keyboard that says VECTOR on it!” He laughed hysterically and then realized the complexity of his request. All to often, we as artists run in to clients who have this “easy” button complex. If only it were that…

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